A Shared Mission to Make Every Purchase Meaningful

Our Story

We are a team passionate about turning #CraftToCalling

From our humble beginnings of curating fairs in residential neighborhoods back in 2016, our mission has always been to reinvent retail through conscious consumption, through our brick & mortar general stores and now our di, to celebrate the unique creations of small town folk from the Philippines and beyond.

We gather and help homegrown artisans reach more people in new neighborhoods who share the same empathy and desire to do good for people and the planet. Today, we have over 400 brands in Manila and Sydney, and we are just getting started.

Consciously Curated

Slow Fashion

Shop quality wardrobe staples that support ethical fair trade practices and our local communities.

Small Batch Files

Shop limited one-of-a-kind products created by local skilled artisans.

Sustainable Self Care

Shop essentials that advocate for environmental and holistic causes.

OUR COMMUNITY IMPACT

₱20,119,899 raised!

Net amount remitted to our partner small businesses from March 2019 - March 2020.

We are a bunch of friends with great love for the earth, and everything in it.

In that same spirit, we are intentional about how we nurture our company’s growth alongside our brand partners. Most have been part of Frankie General Store since the firs pop-up space, some flourishied with us through the pandemic, and a few have joined us in our first global location.


By cultivating a thoughtful synergy between all members of the team, we can do more for our communities in the years to come.

Frankie Through the Years

Good Neighbor Fair

Our humble story began by organizing neighborhood fairs in Metro Manila starting in Rockwell Club. We showcased small businesses who had a heart for uplifting local livelihood.

Good Neighbor Fair

Frankie & Friends General Store SM Aura Pop-Up

We opened our first pop-up store in one of the up and coming retails malls in Taguig City, Philippines

Frankie & Friends General Store SM Aura Pop-Up

Expanding SM Aura

We expanded our first brick & mortar space to 263 sq. meters, now with over 150 brands in-store, and our largest store to date.

Expanding SM Aura

Rockwell Pop-up Store

We set up shop in Rockwell Powerplant Mall in Makati City, alongside 270 unique brands across two neighborhoods.

Rockwell Pop-up Store

Online Marketplace Launch

Frankie goes digital! COVID-19 fast tracked our online operations by making it easy for anyone to shop and support small local businesses during the pandemic. We also ship worldwide!

Online Marketplace Launch

Molito Branch

We opened our third brick & mortar space in the south of Manila, in Molito Lifestyle Center, Alabang. 

Molito Branch

Paddington, Australia Branch

Frankie goes international! We opened our first global store in the land down under, carrying homegrown Filipino brands with us alongside Aussie sustainable brands

Paddington, Australia Branch

Flagship Store in Rockwell

We expanded our flagship brick & mortar space in Rockwell Makati, to house more brands and reach nearby residents to support them in their sustainable journey and shopping small.

Flagship Store in Rockwell

Macquarie Centre Pop-up Store

Frankie finds another spot at Macquarie Centre, Sydney! We opened our first global pop-up store in Northern Sydney. Macquarie Shopping Centre is home to many brands, and now to our homegrown Filipino brands as well.

Macquarie Centre Pop-up Store

Values We Support

Every purchase from Frankie’s General Store is guaranteed to be a meaningful one. We help you find products intentionally crafted with purpose, that align with your passions and support the skillful artisans who create them.

  • What is your Why?

    I've always felt everyone has a role to play when it comes to doing the right thing by society and the environment. When it comes to business, we can guide people to make more sustainable and ethical choices by creating products that they love.. and that doesn't always mean they need to look like a typically 'sustainable' product.

Lost Lorelei

  • What is your Why?

    Little Balm began when I was pregnant with my first child in 2016 and learnt about the amount of toxins in our commercial skincare products that gets absorbed into the bloodstream. Because of this, I began my study of natural ingredients and slowly swapped toxic traditional skincare products with my own replacements made from clean and recognisable ingredients for my family.

    With sustainability in mind and practice, all my creations are handcrafted in small batches with 100% natural, raw and fair trade ingredients. Products are then housed in compostable or recyclable containers. We've just had our third child this year, and nothing has changed - Little Balm is still run by one pair of hands (with the occasional help of some little hands!) and one big heart. My range is here to encourage people to pause each day to breathe and care for their skin and wellbeing.

Little Balm

  • What is your Why?

    I originally started my brand in another version close to 20 years ago. After working for the Body Shop first hand I got to know what customers want, can and can't use and decided to make my own range. It has morphed a few times over the years. I started seriously working on this brand a few years ago and decided to open a store. I love problem solving and in this way I can solve problems with people's skin. I create things if they can't find the product elsewhere and that is how new products are developed.

Delicious Vibrant Beauty

  • What is your Why?

    Sculptedwax is an outlet that allows me to express my creativity and my passion for candle making. During the NSW (never-ending) lockdowns, having an 8-month-old and with mental health on the rise I needed an outlet, something just for me. I found me again through the process of candle making, which I find therapeutic.

    The name Sculptedwax was created as I wanted something more unique then just the traditional "candle in a jar". Sculptedwax brings texture and art to any space while creating the perfect calm as you enjoy the flame dance with the shadows of the night.

Sculpted Wax

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